A phrase that you may more recently have heard of is employee advocacy and like me you may have wondered exactly what that was. Basically it is a program available on several platforms which enable a business’s employees to make the business’s brand visible on the social media sites. Most employees, like almost everyone else, will have many friends on their social media site and if their posts are branded with the business’s brand, those posts will be shared among all their friends and possibly even all of their friend’s friends too.
This will give a business’s brand great visibility on the social media sites and so will hopefully get it remembered when people are looking for something that that business can provide. Of course though, an employee advocacy program requires that the employees are responsive to joining the program. Although with businesses which enjoy a good employer employee relationship should have no problem with this, the programs allow for businesses which do not have such a good relationship between employer and employees.
One of the programs for employee advocacy is designed by socioadvocacy and they suggest that incentives be offered for employees to join the program. Incentives can be offered because the program has been designed specifically to allow the employers to se how effective the program Is and see who or which employee is making it so successful. It is therefore possible for the employer to offer an incentive by rewarding the most active social media user in the business.
Social media has recently become the most popular reason why people go online and so that means that the social media are the places where a business’s brand or logo need to be seen in order for them too to become popular. At one time, SEO (Search Engine Optimization) did not include social media in their strategies to get websites seen on the web but now with the popularity that those social media sites now have, it has become a necessity for SEO to add them to their strategies.
It must always be remembered though that even if a website does receive a lot of visitors, either through online searches or from the social media sites, the website can only be effective if it is interesting, easy to understand and appealing to the eye. In other words a website, in order to be effective, must be of a very high quality otherwise although it may get plenty of visitors, none of them will stay long enough to see what the site has to offer and so be of no use as source for new customers.
As a vast majority of online business is repeat business, a website, in order to remain effective, should have its content changed on a regular basis but the website owner should also ensure that any new content is of just as high quality as the original content was. SEO, employee advocacy and a high quality website should show a beneficial difference in the profits of any business.